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Showing posts with the label empowerment

"Gold, Gods & Glory: The Story of Tanjore Painting"

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  Tanjore Painting: A Timeless Treasure | Namma Choice Tanjore Painting: A Timeless Treasure of South India 🎨 Origin & History Tanjore painting, also spelled Thanjavur painting, is a classical South Indian art form that originated in Thanjavur, Tamil Nadu , during the late 16th century. It emerged during the rule of the Nayaka dynasty , and flourished under the Marathas , especially under King Serfoji II. 📜 Historical Timeline Pre-16th Century: Roots in Chola temple murals Late 1500s: Formalized under Nayaka rule 1700s–1800s: Enhanced under Maratha kings Post-Independence: Popularized as decorative devotional art 🖌️ Artistic Features Base Material: Jackfruit or teak wood planks (Palagai Padam) Techniques: Gesso relief work + 22K gold leaf Colors: Rich red, blue, green, and gold tones Subjects: Krishna, Lakshmi, Shiva, Ganesha, saints Style: Central deity, arches, lamps, mythi...

Channapatna Toys: Karnataka's Iconic Wooden Marvel

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🎎 Where Craft Meets Culture Nestled in the vibrant town of Channapatna in Karnataka, these colorful wooden toys are more than just playthings — they are a symbol of India’s rich craftsmanship, eco-conscious design, and timeless heritage. Recognized globally for their aesthetic beauty and traditional value, Channapatna toys hold a Geographical Indication (GI) tag , protecting their unique identity and craftsmanship. 🪵 A Glimpse into History: When and How It Started The origins of Channapatna toys trace back to the 18th century , during the reign of Tipu Sultan , the ruler of Mysore. Tipu Sultan, impressed by Persian wooden art, invited skilled artisans from Persia to train local craftsmen in lacquerware techniques . This led to the birth of a new craft — a blend of Persian technique and Indian creativity — now famously known as Channapatna toys. 👨‍🎨 The Inventors: Legacy of the Craft Community While the art form was introduced during Tipu Sultan's time, it was the local ...

Traditional GI-Tagged Toys of India

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  India’s rich cultural heritage is beautifully represented through its handcrafted traditional toys , many of which have received Geographical Indication (GI) tags for their authenticity and craftsmanship. These toys are not just playthings but also expressions of India’s artistic legacy , promoting sustainability and empowering skilled artisans. The Importance of GI-Tagged Toys: Cultural Significance: Each toy carries the essence of the region’s folklore and traditions. Sustainable Craftsmanship: Most toys are handcrafted using eco-friendly, biodegradable materials . Support for Local Artisans: Buying these toys sustains indigenous art forms and rural craftsmanship. Guaranteed Authenticity: The GI tag ensures originality, quality, and historical significance . Popular GI-Tagged Toys of India: Channapatna Toys (Karnataka): Known as ‘Gombegala Ooru’ or Toy Town of Karnataka , these vibrant wooden toys are crafted using traditional lacquer techniques and natural dyes. Kondapal...

Who We Are | Why We Are Here | What We Do

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 Welcome to Namma Choice – where culture meets craftsmanship, and tradition finds its true value in the modern world! Who We Are Namma Choice is more than just a brand; it is a movement dedicated to reviving India’s rich heritage of handmade crafts and empowering local artisans. Rooted in Karnataka, our initiative brings together the timeless artistry of traditional weaves, handmade crafts, and indigenous designs to a global audience. In a world increasingly dominated by mass production, we strive to preserve the skills of generations-old craftsmen and ensure that their talent receives the recognition and support it deserves. Why We Exist The art of handloom weaving and handmade crafts is fading due to industrialization, low wages, and a lack of exposure. At Namma Choice, we believe in celebrating and preserving these crafts by: ✔ Providing a Platform – Bringing handcrafted goods directly to consumers. ✔ Empowering Artisans – Ensuring fair wages and recognition for their artistr...