Who We Are | Why We Are Here | What We Do
Welcome to Namma Choice – where culture meets craftsmanship, and tradition finds its true value in the modern world!
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Who We Are
Namma Choice is more than just a brand; it is a movement dedicated to reviving India’s rich heritage of handmade crafts and empowering local artisans. Rooted in Karnataka, our initiative brings together the timeless artistry of traditional weaves, handmade crafts, and indigenous designs to a global audience.
In a world increasingly dominated by mass production, we strive to preserve the skills of generations-old craftsmen and ensure that their talent receives the recognition and support it deserves.
Why We Exist
The art of handloom weaving and handmade crafts is fading due to industrialization, low wages, and a lack of exposure. At Namma Choice, we believe in celebrating and preserving these crafts by:
✔ Providing a Platform – Bringing handcrafted goods directly to consumers. ✔ Empowering Artisans – Ensuring fair wages and recognition for their artistry. ✔ Promoting Sustainability – Encouraging eco-friendly and slow fashion choices. ✔ Spreading Awareness – Educating consumers about the cultural significance of handcrafted items.
We aim to connect artisans with a market that appreciates and values their work, ensuring these traditional crafts thrive in a modern world.
Our Mission & Vision
Mission:
To promote and sustain traditional Indian craftsmanship while empowering artisans and fostering ethical consumerism.
Vision:
A world where handmade art and craft are celebrated, artisans receive due recognition, and sustainable fashion becomes a way of life.
Our Work & Impact
Namma Choice is actively involved in various initiatives to promote local craftsmanship:
🎨 Handloom Weaves: We focus on bringing authentic, handwoven sarees like Ilkal, Banarasi, and Kanjeevaram to the forefront. 👜 Handmade Crafts: Our platform showcases a range of traditional handicrafts, from pottery and woodwork to hand-painted fabrics. 👩🎨 Women Empowerment: By working closely with women artisans and self-help groups, we create opportunities for financial independence and skill development. 🌿 Sustainability: We promote ethical shopping by advocating for natural fibers, chemical-free dyes, and biodegradable packaging.
Through our work, we have helped numerous artisans find stable incomes and recognition for their art.
Empowering Artisans & Women
At Namma Choice, we take pride in supporting artisans, especially women weavers and craftswomen, who are often the backbone of this industry. We:
🔹 Train and mentor them in digital marketing and online selling. 🔹 Provide fair trade pricing to ensure sustainable livelihoods. 🔹 Collaborate with NGOs and cooperatives to expand outreach. 🔹 Conduct workshops and exhibitions to bring crafts closer to customers.
Every purchase made through Namma Choice directly supports an artisan and helps sustain their art.
Preserving Traditional Crafts
India is home to thousands of unique art forms, many of which are at risk of being lost. We focus on reviving and promoting:
📌 Ilkal Sarees – Karnataka’s pride, woven with unique borders and deep-rooted history. 📌 Kasuti Embroidery – Intricate hand embroidery that adds heritage to fabric. 📌 Bidriware – Metal handicrafts from Karnataka, crafted using centuries-old techniques. 📌 Mysore Silk – Luxurious silk sarees that define elegance.
By choosing these crafts, we ensure that traditional skills are not only preserved but thrive in the modern era.
How You Can Support
🔸 Shop Ethical – Choose handcrafted products over mass-produced goods. 🔸 Spread Awareness – Share our mission and educate others about handmade crafts. 🔸 Engage with Us – Follow us on social media and participate in our events. 🔸 Partner with Us – Collaborate for artisan-led projects and initiatives.
Every small step contributes to a larger impact, ensuring that art, culture, and tradition continue to shine.
Join the Movement
At Namma Choice, every piece has a story, every weave carries history, and every purchase makes a difference. Join us in celebrating India’s rich heritage and supporting the hands that keep it alive.
🌿 Follow Us: [Instagram - @namma_choice_ 📩 Contact Us: support@nammachoice.com ]
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